Hi there, I’m Kasi, the owner of J&K Online Development. I’ve been designing websites for about four years now, and I’ve tried every major platform you can think of. Wix, WordPress, Squarespace—you name it. But I want to share why, when it comes to artists, Wix ended up becoming my favorite. It strikes that perfect balance between ease of use and depth—and honestly, it’s an excellent fit for many artists just getting started or even looking to grow their existing site.
Let’s dive into whether Wix might be the right website builder for artists like you. Spoiler alert: It’s not just about how “easy” a website builder is to use—it's about what it can help you achieve as an artist.
Why Wix is a Great Website Builder for Artists
The Creative Flexibility of Wix
One of the reasons I’m so passionate about Wix is its creative flexibility. Wix’s drag-and-drop builder lets you have complete freedom over how your artist website looks and feels. Whether you want to start with a blank canvas or a beautiful template, you’re able to make it uniquely yours. This makes Wix a wonderful option for visually-minded artists who want a website that truly reflects their creative vision.
Wix Studio has an excellent YouTube channel that I would recommend looking into if you are interested in becoming more familiar with their design systems.
Ease of Use with Room for Growth
Wix also offers a great starting point for beginners, but it’s not just a platform that you’ll outgrow once you’ve gotten the hang of it. As I grew as a designer, Wix grew with me—I began with simple designs but moved on to incorporating advanced features, and Wix kept up every step of the way. If you’re an artist who’s intimidated by the thought of building a website, Wix is a user-friendly choice. But it’s also got the depth to stay relevant as your needs evolve. It’s truly one of the best website builders for artists who want both simplicity and potential for growth.
But It's Not Just About Design: The Importance of SEO for Artist Websites
Wix and SEO—What You Need to Know
Creating a beautiful artist website is amazing—but it’s not enough if no one sees it. SEO, or search engine optimization, is what helps people find your website when they’re searching online for art or related keywords. It’s like putting up signage for your gallery. Without SEO, your website is like a gallery tucked away in an alley with no signs pointing to it. People just won’t find you.
Built-in SEO Tools for Artists
Wix makes starting with SEO simple. They have a built-in SEO Wiz that walks you through the basics—things like adding meta tags, using the right keywords, and optimizing images. These tools help you get the basics right, even if you’re not an expert. Personally, I love helping artists move beyond those basics and unlock the advanced power of Wix for SEO, but I’m grateful Wix makes it easy to get started.
Long-Term SEO Strategy Matters for Art Sales
One thing I want to stress is that SEO is a long-term play—it’s like growing a garden. It takes time, nurturing, and patience, but over time it yields beautiful results. By using SEO, you’re essentially building deeper connections with art collectors and enthusiasts who are actively searching for work like yours. SEO helps bring targeted organic traffic to your site, helping you sell art and connect with people who truly appreciate your work.
Preparing for a Successful Website Launch
Launching Isn't Just Pressing "Publish"
There’s so much more to launching a website than just hitting “publish.” In Module 3 of my upcoming educational series, I cover how a successful launch includes understanding your audience, doing proper keyword research, and building a strategy for your content. Wix’s tools integrate really well with these kinds of plans—including connecting with your Instagram and Google Analytics to make sure you understand who your audience is and how to reach them best.
Tools to Guide Your Launch
Wix supports easy integration with helpful tools like Google Analytics, SEMRush, and Google Search Console—all of which are invaluable when preparing to launch. A pretty website is great, but a strategic one is even better. Making sure that your site will be seen by the right people is where the magic happens.
SEO for Artists: More Than Just Keywords
Content That Resonates with Your Audience
When people think about SEO, they often think of keywords. And yes, keywords are important, but SEO goes beyond that. For artists, creating content that resonates—like blog posts, behind-the-scenes insights, or descriptions of your work—helps draw in the right audience. I dive into this in Module 2 of my upcoming educational series—this series is designed to help artists understand SEO in depth, covering everything from creating authentic content that draws in the right audience to optimizing for better search rankings. It’s about keeping your content genuine while also giving search engines the clues they need to rank you.
Backlink Building: Boosting Your Website's Credibility
Off-page SEO is just as important as what’s on your website. Backlinks are essentially votes of confidence from other sites. Getting featured on art blogs, doing guest posts, and being listed in online art directories can do wonders for your site’s visibility. It’s not just about keywords—it's about where your site is being talked about. If you want to learn more about backlinks, check out my in-depth post on backlinks for artists.
Upcoming Educational Series for Artists (Launches Christmas 24)
Learn to Make the Most Out of Wix and SEO
I know that diving into website building and SEO can feel overwhelming. That’s why I’m launching an educational series this Christmas—geared specifically for artists. We’ll cover everything from design basics to advanced SEO, and I want you to feel empowered to take control of your digital space. You’ll learn how to make Wix work for you, how to optimize for SEO, and how to create content that attracts the right people.
Early Access Opportunity
If this sounds like something you’d benefit from, I’d love for you to sign up for early access to the series. You’ll get exclusive resources, early access to content, and a chance to join the community of artists already on this journey.
FAQ: Common Questions Artists Have About Wix
Is Wix Good for Beginners?
Absolutely! Wix is very beginner-friendly. With its drag-and-drop interface, you don’t need any coding skills to build something beautiful. Plus, there’s a lot of support available—both built-in and from communities like mine.
Can I Sell My Art Directly on Wix?
Yes! Wix has eCommerce features that make it easy to set up an online store and sell your art directly to your audience. You can integrate different payment options, customize your shop, and have full control over how your work is presented.
Does Wix Have SEO Tools for Artists?
Definitely. Wix includes built-in SEO tools to help you get started—from meta tags to keyword placement guides. The key is to grow beyond the basics, which I’ll cover in depth in my educational series.
What Are Some SEO Tips Specifically for Artists on Wix?
Focus on keyword research, create content that resonates with your audience, and link to your work from other reputable sites. Make sure your images are optimized as well—this helps with both page speed and search visibility.
Conclusion
Wix offers the creative flexibility and growth potential that artists need, but understanding and applying SEO ensures that your beautiful site gets seen. I’m here to help make sure your website is not just a digital portfolio, but a tool that brings your art to new audiences.
If you’re ready to take your artist website to the next level, sign up for my educational series launching this Christmas. Let’s make something beautiful together!
Additional Resources
Success Story: Read about Your Sister's Pot Shop and how we used Wix to build an incredible online presence.
Why SEO Matters for Artists: Check out Why Every Artist Needs a Website for more insight into how SEO can boost your art sales.
Backlink Guide: Learn how to get valuable backlinks for your artist website and improve your site’s credibility.
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