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SEO for Artists

Best Sites for Artists to Sell Art Online Start with SEO

The Hard Truth About Artist Websites

You might be thinking, "But I followed all the SEO checklist items on my website builder!" I hear you.

 

Unfortunately, those basic checklists only scratch the surface. They're like having a beautiful gallery with no signs pointing to it - people can't find what they can't see!

 

Here's what you might be experiencing:

  • Your website looks amazing but gets little to no traffic

  • You're not showing up in Google searches, even for your name

  • You've tried following basic SEO tips but seen no improvement

  • You feel lost about what to do beyond the basic website checklist

SEO is the art and science of helping your website rank higher on search engines like Google. When someone searches for “artists near me” or “abstract paintings for sale,” SEO ensures your site shows up.

For artists, SEO means putting your work in front of collectors, curators, and buyers who are actively searching for it.

Without SEO:

  • Your site might be invisible to search engines.

  • You miss out on organic (free) traffic.

  • Competitors with better SEO show up before you.

With SEO:

  • Your art appears in front of the right audience.

  • You attract more visitors interested in buying art.

  • Sales increase as your visibility grows.

What is SEO for Artists?

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One-page SEO focuses on optimizing the content directly on your website.

 

This includes:

  • Title Tags & Meta Descriptions – Craft compelling, keyword-rich titles and descriptions.

  • Headings (H1-H6) – Structuring pages for easy readability.

  • Image Optimization – Use alt text and compress images for faster load times.

  • Keyword Placement – Naturally insert keywords into content.

  • Internal Linking – Guide visitors to important pages.

A striking black and white photograph of a young African woman walking confidently down a busy city street. She is wearing a voluminous couture gown with oversized floral embellishments. Her movement is dynamic, and the blurred cityscape and passing cars create a sense of motion and energy.

ON PAGE SEO

Technical SEO ensures search engines can crawl and index your site properly.

 

Key aspects include:

  • Site Speed Optimization – Faster websites rank higher.

  • Mobile Friendliness – Ensure your site is responsive.

  • XML Sitemaps – Helps search engines understand your site structure.

  • Fixing Broken Links – Improves user experience and SEO.

A black and white photo of a diverse group of women gathered around a large table in a collaborative meeting. They are engaged in discussion, with notebooks, papers, and coffee cups scattered on the table. Sunlight streams in through a large window, casting shadows on the wall.

TECHNICAL 
SEO

Off-page SEO builds your site's authority through external efforts.

 

This includes:

  • Backlink Building – Gain links from relevant, high-quality websites.

  • Social Media Engagement – Boost visibility and traffic.

  • Guest Blogging – Write for art-related sites to gain backlinks.

  • Press & Features – Getting featured in online publications.

A black and white photograph of an artist sitting in a cluttered studio surrounded by various paintings and art supplies. The artist, wearing a hat, sits on a stool with their back facing the light coming from a window. The atmosphere is moody and intimate, with art pieces covering the walls and floors.

OFF PAGE SEO

Ready to Get Your Art Found Online? Here are the options I have for you!

Option 1: Let Me Handle Everything (Your VIP Solution)

Option 2: Learn to Do It Yourself (The Artist's Launch Academy)

​Option 3: Start with Free SEO Insights

A landing page for "Your Sister's Pot Shop" featuring handmade ceramic ornaments. The background shows a person in winter clothing standing on a snowy path. The main heading reads, "Handmade Ceramic Ornaments – Customizable & Perfect for the Holidays." Below, descriptive text highlights that the ornaments are handcrafted, customizable with designs or initials, and available for pre-order with shipping in November. Two ceramic ornaments are displayed; one is blank with the text "Pre-Order for November Shipping," and the other has engraved initials with the text "Customize Your Ornament." A decorative forest silhouette runs along the bottom of the page. The top navigation bar includes links to Home, Blog, Shop, About Me, and Ornaments, with a search and login option.

Option 1: Let Me Handle Everything (Your VIP Solution)

Want your SEO handled by someone who gets both art AND technical stuff?

 

I'll create a custom SEO strategy that:

  • Targets keywords your ideal collectors are actually using

  • Builds authority through strategic partnerships

  • Creates content that resonates with art lovers

  • Implements technical optimizations that boost your visibility

Option 2: Learn to Do It Yourself (The Artist's Launch Academy)

Want your SEO handled by someone who gets both art AND technical stuff?

 

I'll create a custom SEO strategy that:

  • Targets keywords your ideal collectors are actually using

  • Builds authority through strategic partnerships

  • Creates content that resonates with art lovers

  • Implements technical optimizations that boost your visibility

160 page Artist's Launch Academy workbook pages

Option 3: Start with Free SEO Insights

Not quite ready to commit?

 

Get my free email series: "3 SEO Secrets Every Artist Needs to Know"

  • Day 1: Understanding Search Engine Basics

  • Day 2: Quick Wins for Better Visibility

  • Day 3: Building Long-Term SEO Success

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